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VidIQ and Tube Buddy are browser plugins, Morning Fame is a standalone website. These tools can be helpful when it comes to research. Therefore buying a tool a hardly worth the money to get ahead of the competition, however it can speed up the research process. YouTube and Google don’t give away data on search terms and search velocity, except in their own in-house tools like Google Trends and YouTube Analytics.Įvery third party tool you buy does a guess, based on the publicly available data you and I can find ourselves. When you type in the YouTube search bar the words “mobile phone” it will automatically show you longer tail keywords, like “mobile phone games” and “mobile phone ringing sound effect” In other words, the longer a search query is (long tail), the more specific it is.
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So called “long tail keywords” are easier to rank for than “small tail keywords”. On the other hand, if a channel has 500K views and one million subscribers, don’t even bother as a small channel. The channel authority is probably low (when we see the 1K subscribers) and the view count is relatively high for a video on a small channel. If one of the first 5 videos has 500K views, but has only 1K subscribers, this is an extremely good topic and keyword to rank for. Look for the numbers in the first 5 videos. When you enter the search term in the YouTube search bar, you can see how well the top ranking videos are doing. high amount of search traffic with your target keywords in order to even rank.Once you have established a little bit of authority, you can try to rank for more competitive topics.įor every video it’s important to find a good balance between keywords that drive a lot of search traffic and its competition. Like phones with a normal headphone jack instead of telling everyone about the new phone of the famous fruit company (which is every phone channel is doing). When you have a channel about mobile phones, focus on a niche: When you take the photo when your camera and lights are already set up, it will save you time later because you have to set up all your gear again.ĭepending on your type of content, your research can take up 1-8 hours.ĭiscoverability is the important for getting a foot in the door as a small channel, viewers need to be able to find your channel in the first place.īecause your channel authority is low, you won’t trigger the suggested algorithm.Īlso the search algorithm is triggered by channel authority.īut if you focus on a small niche and there is not a lot of competition, so you will be able to rank for that. When you know what your thumbnail is going to look like, you can shoot thumbnail photos if you have to. This way your thumbnail and title complement each other and are both part of the story you are telling. You don’t have to make the thumbnail right now, but it can help you to focus your content. Think also about the contents of your thumbnail in this stage and your video title. I write down additional ideas connected to the topic.įact checking is important, viewers will grill you in the comments if you didn’t do proper research. Information you actually want to use in the video.Įnter a combination of your targeted keywords and watch at the first 5-10 videos from start to finish. With which keywords can I rank for the video? I research the fertility of a topic: should I make the video or not? I look into different video topics on the list in my phone at the same time to see which topic gives me the highest chance of success. Topic research is important to increase your chances of success. Pick the video you’d like to make and proceed to the next step. When you write down ideas, you have a list of video ideas to pick from. I gather those ideas every day, all day long and write them down in my phone. Hitting record without thinking about what you are going to shoot is a bad idea. The upload time alone takes that much time.īefore you start, begin with gathering ideas. The general opinion seems to be that you can make a YouTube video in an hour. Well, no! In this article a step-by-step process on how to create the best YouTube video possible to grow your channel, get more views and more subscribers in 2022.īy watching a YouTube video you probably won’t associate with the amount of work that is done to produce the video. Written by: Dexxter Clark You want to make a hit YouTube video, right?